Blog Archives

HOW TO: Use Social Media for Lead Generation

“Social media is the top emerging channel for lead generation among technology marketing professionals surveyed in May 2010, according to the annual Unisfair marketing survey. Furthermore, 66% of respondents said lead generation was their top priority for 2010, with only 17% … Continue reading

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How To Analyse Your Email Marketing Campaign Performance

Email Marketing Campaign Success To make email an efficient and cost-effective communication channel for your business, your email communications need to be: Well-designed and optimised Targeted to specific customer segments Tailored to the end-user Sent at the right time Measuring … Continue reading

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5 Social Media Tools That Save You Time And Money

Marketing a business takes time and energy. Knowing how well you are marketing is part of the process Here are 5 Free essential social media tools you as a small businesses or large enterprise can use to save you time … Continue reading

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How To Effectively Leverage Facebook For Business

This is an easy to follow How To Guide aimed at helping marketers and senior management understand how to leverage and maximise Facebook for achieving their strategic  marketing and business objectives.  Some familiarity with Facebook is assumed, if only casual. … Continue reading

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New Facebook Timeline – Personal Discovery and Storytelling

It’s Just “The Beginning” A strategic marketeer, I believe that we exist at the intersection of internal organizational growth and external societal change. Mark Zuckerberg exclaimed “We exist at the intersection between technology and social issues.” Steve Jobs stated that we (Apple) … Continue reading

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Ever Wondered How To Leverage Facebook to Gain Status & Influence (A Machiavellian guide to Facebook) | Ronnie Sandlin

How to Leverage Facebook to Gain Status & Influence (A Machiavellian guide to Facebook) | Ronnie Sandlin.

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How Twitter Can Drive Visitors To Your Website

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What are the three main sources of website traffic from Twitter? How does Twitter compare to Google in terms of traffic by volume? How does Twitter help you qualify your website traffic? Read this great post by David Howlett How Twitter can … Continue reading

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Social Influence: How To Give A +K Klout Score

What Is Klout And How Does It Work? For those of you unfamiliar with Klout, Klout is a social media ranking system that aims to determine how influential people are in the social media space by measuring their social influence. … Continue reading

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How To Find People To Follow On Twitter

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How To Find People To Follow On Twitter Building and expanding a network is one of the more challenging, time-consuming and rewarding aspects of your daily Twitter activities. But, where do you find and engage with people relevant to your … Continue reading

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How To Use Twitter For Business

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The Changing Nature Of Consumer Behaviour The changing nature of consumer behaviour means that instead of pushing messages out to consumers, as an effective marketer you must adapt to new consumer attitudes and behaviour by creating marketing messages and campaigns … Continue reading

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