Tag Archives: Internet marketing

HOW TO: Use Social Media for Lead Generation

“Social media is the top emerging channel for lead generation among technology marketing professionals surveyed in May 2010, according to the annual Unisfair marketing survey. Furthermore, 66% of respondents said lead generation was their top priority for 2010, with only 17% … Continue reading

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How To Analyse Your Email Marketing Campaign Performance

Email Marketing Campaign Success To make email an efficient and cost-effective communication channel for your business, your email communications need to be: Well-designed and optimised Targeted to specific customer segments Tailored to the end-user Sent at the right time Measuring … Continue reading

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How Fashion Retailers Are Redefining E-Commerce With Social Media

How Fashion Retailers Are Redefining E-Commerce With Social Media. Related Articles Retail Camp 2011 – Aaron Kronis Keynote – Social Media for Retailers (digitalvegetarian.com) 360i Launches Social Commerce Series with Report on Facebook Commerce (360i.com) F-commerce in the UK: There … Continue reading

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5 Predictions for Online Data in 2011

“In 2011, data science job openings will see a rise in numbers similar to the gaggle of community management and social media marketing gigs that materialized out of the ether nearly three years ago. Data scientists are officially the hot new … Continue reading

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HOW TO: Make Sure You’re Tracking the Right Data

“The goal of social marketing analytics is to be able to track the impact of your efforts and optimize your campaigns based on social data for maximum effect.  That means you need analytics, insights and, ultimately, action.  Knowing what the … Continue reading

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Policing the new laws of online marketing | In-Depth Analysis | Marketing Week

“Will the extension of the ASA’s powers to all online content that can be categorised as advertising make regulations easier to follow, or leave the watchdog chasing shadows in an ungovernable environment?” Policing the new laws of online marketing | In-Depth … Continue reading

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TheSocialMediaGuide Google Search Engine

TheSocialMediaGuide Google Search Engine Optimization Starter Guide http://ow.ly/19nQQL Related Articles Meet Google +1: Google’s Answer To The Facebook Like Button (gourmetmarketing.net) 5 Steps to Google Places Optimization Zen (hubspot.com)

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