Tag Archives: Google Analytics

How To Analyse Your Email Marketing Campaign Performance

Email Marketing Campaign Success To make email an efficient and cost-effective communication channel for your business, your email communications need to be: Well-designed and optimised Targeted to specific customer segments Tailored to the end-user Sent at the right time Measuring … Continue reading

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HOW TO: Make Sure You’re Tracking the Right Data

“The goal of social marketing analytics is to be able to track the impact of your efforts and optimize your campaigns based on social data for maximum effect.  That means you need analytics, insights and, ultimately, action.  Knowing what the … Continue reading

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