Tag Archives: Email marketing

How To Analyse Your Email Marketing Campaign Performance

Email Marketing Campaign Success To make email an efficient and cost-effective communication channel for your business, your email communications need to be: Well-designed and optimised Targeted to specific customer segments Tailored to the end-user Sent at the right time Measuring … Continue reading

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How To Lower Your Email Complaint Rates

11 Quick Tips to Help Reduce Your Complaint Rates Apply rigorous list hygiene; remove in-actives, unsubscribes, complaints and hard bounces. Keep this list of inactives for re-targeting with a re-opt-in campaign to possibly reactive their interest at a later time. … Continue reading

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UK: Study Finds Tesco, Boots And Argos Are Best At Email Marketing

“Boots, Tesco and Argos lead the way when it comes to email marketing, a study by the Direct Marketing Association (DMA) and fast.Map has found. Three in every five consumers questioned for the second Digital Tracking Study said they welcomed … Continue reading

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