That really depends on your individual or business context and needs. Some important factors that affect both digital marketing and social media investment include:
- What are your goals for using social media? This greatly determines the tools necessary to achieve those goals
- What are your resources? Can you handle everything in-house? Will you need to outsource some of the work? All of the work?
- What is the length of the project?
Social Media Consulting:
- Hourly rates
- Blocks of time*
- Project based flat rates
*Progressive discounts are sometimes offered as the volume of hours bought increases, with final discounts being as high as 33-50% off hourly rates.
On-Site and Off-Site Training/Workshops (All fees excluding travel expenses):
- 1-2 Hours
- Half-Day (4 hours)
- Full-Day (6-8 hours)
- 2 Full-Day