What Is Klout And How Does It Work?
For those of you unfamiliar with Klout, Klout is a social media ranking system that aims to determine how influential people are in the social media space by measuring their social influence.
Klout uses data from your Twitter feed, Facebook, LinkedIn, Foursquare, YouTube, and just added Blogger, Flickr, Instagram, Last.fm and Tumblr to calculate your influence on the above networks based on the ways you drive engagement among your online community.
Klout, with its increased algorithms across a multitude of networks could be the magic metric everyone has be searching for, despite some criticism that it can be gamed.
Can Klout Be Gamed?
Without a doubt, the internet has rewritten the rules for doing business; changing many business models beyond recognition. The social Web has changed how consumers engage with brands and made it much harder to reach your target customer today, as consumers have more power than ever to tune you out.
Sure, Klout can be gamed to some extent, but so can Twitter followers, Facebook fans, LinkedIn connections, etc. Every marketer knows numbers can always be gamed. The reason brands are obsessed with finding a golden metric for social media is because marketers need to prove the value of social media marketing effort.
It remains critical, as a social media marketing best practice, to know what the end goal of what you are attempting to do is. Why are you considering social media? Who do you wish to reach and for what purpose?
I am confident that gaming Klout will be much more difficult now with the the addition of the new networks, and as a result its authority will improve.
What Is +K?
A +K is a measure for social media influence on a topic that lets people give other users authority on certain topics or subjects. Currently those topics are generated by Klout’s 35+ algorithms. Users get 5 +Ks every day. They can give those 5+Ks to any user on any topic (for instance, social media), as identified by Klout.
They can further give a +K to the same user on the same topic once every 7 days (for instance, social media). It’s quite common to give someone who regularly tweets valuable and relevant content, for instance, on social media, several +Ks.
How To Give A +K Klout Score – Step by Step Guide
For anyone who would like to get involved and give someone a +K, but doesn’t know how giving a +K to Influencers on Klout works follow this step by step guide:
- Sign-up for (if you are new to Klout)/ sign in with Klout.
- If you haven’t got a Klout profile yet, then the next step is to link to both your Twitter and Facebook profiles and Voila! You’ve got Klout!
- Type in the Twitter handle (example: ganztolledinge) of the person that influences you in the upper right corner
- On their profile page under where it says Influential about, click the “See more” link.
- Find the topic you think they are influential about (example: social media, marketing).
- Next to that topic you’ll see the Give +K symbol.
- Click on it.
- Then you have the option to share who you gave a +K in a certain topic through your Twitter or Facebook network
That’s it! Voila!
I tweet daily on marketing and social media issues, as well as on all things related to food.
Check out my daily tweets @ganztolledinge (marketing, social media), @potsandpickles (seasonal food & recipes, pizza, chocolate, cocktails & expresso) and if you think the content is useful or relevant or both, please leave a +K.
- Klout Adds Blogger, Flickr, Instagram, Last.fm & Tumblr (mashable.com)
- What’s Your Klout Score? (bilerico.com)
- After Foursquare, Klout Adds Blogger, Tumblr, Instagram, Flickr And Last.fm To Measure Social Influence (techcrunch.com)
- Klout Adds More Channels to Social Influence Mix (marketingvox.com)