How To Find People To Follow On Twitter
Building and expanding a network is one of the more challenging, time-consuming and rewarding aspects of your daily Twitter activities. But, where do you find and engage with people relevant to your business and industry to follow on Twitter?
- Your Followers Back
- Your Followers Followers
- Thought Leaders And Bloggers. All marketing and business thought leaders nowadays should have some form of Twitter presence. Collect their Twitter handle at events, conferences and seminars and follow their conversations, thus staying ahead of your competition! Do your favourite bloggers have a twitter presence? Follow them on Twitter!
- Event #hashtags. Follower event organisers, speakers and thought leaders.
- Twitter’s “Who To Follow” Feature. You can access the tool by clicking the link on your Twitter tool bar. Type in your own keywords, i.e. “cupcakes” to find, follow and start conversations with people relevant to your business and industry.
- Twitter Search. Twitter’s own search engine allows you to find people using industry or business specific keywords. You can also use Twitter Search as a monitoring and reputation management tool. Search for your company and find out what press, customers and competitors are saying about you, your products or services.
- Follow Too Many People At Once. Best practice is 25-50 per day. It may create an artificial network of little value, because the real value of your network does not lie in the number of followers that you have but the number of meaningful conversations and the level of engagement that you establish with your following
- Unfollow Too Many People (Who Don’t Follow You Back) At Once. Its widely seen as bad practice.
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