The thing about Social Media is that it’s not about you, not about your business broadcasting brand messages. Social Media it’s about your consumer, customer and prospects and what they say about your brand, your products and services, or your industry. Success in Social Media is about listening to your consumers, and then acting on their needs.
Thus listening tools are extremely important where you have no or little control over the conversation. However, taking the first step to start listening and monitoring the conversation can be daunting.
What are the best Twitter monitoring tools?
The type of Twitter listening, or monitoring tools appropriate for your purpose depends on your objectives. And then what? How do I act on sentiment? How do I engage? To make sure that you are successful in your monitoring efforts, here is a list of 5 free and useful tools for monitoring Twitter conversations:
Google Alerts are free and easy to set-up email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic, let it be Twitter profile or keyword.
Social Mention is an awesome monitoring and sentiment tracking tool, and its free! Its sentiment metrics are based on positive, neutral and negative phrases associated with your keyword or twitter profile. Socialmention also allows you to track and export #hashtag, keyword and influencers data, and to set up email alerts and RSS feeds.
Addictomatic is a holistic and extremely cool monitoring tool. It allows you to track a number of networks at the same time, including photo and video sharing, blogs, microblogs, comments, news, as well as blog search and search engines.
Twazzup is a real-time Twitter Search Engine that displays popular keywords, popular #hashtags, popular tweets, top influencers, tag cloud, sentimental analysis (positive and negative comments) etc. It also allows you to set up a reader.
Monitter is a real-time Twitter search tool that enables you to monitor a set of keywords on Twitter. It also allows you to narrow the search to a particular geographic location, enabling you to find out what’s going on in certain parts of the world.
2 Bonus Tools For Monitoring Twitter Keyword Trending and Identifying Key Influencers
Trendistic is great for a graphical view of keyword trending and tweets over time. Here you can take temperature and see if your brand name and keywords are heating up or cooling off over time.
twitter.com/search is a search tool that helps people on twitter search for relevant tweets from their account home page. By clicking on a trending topic, the search tool will also show related photos and videos, right there on the results page.
Twitter Search however is an extra tool that helps users to filter all real-time information coursing through Twitter by using its advanced search operators and advanced search page to easily incorporate search operators in their queries.
All search results are available via standard Atom and JSON feeds, for use in feed readers and mashups.
Bookmark this page. Coming soon…
- How To Act On Sentiment And To Engage With Your Community
- 5 Most Useful Social Media Monitoring/Analytics Tools For Small Startups
- How To Integrate Traditional Web Analytics with Social Media Monitoring to Measure In-depth Multi-Channel Marketing
- Top 5 Social Media Monitoring Tools For International Marketing
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