“The goal of social marketing analytics is to be able to track the impact of your efforts and optimize your campaigns based on social data for maximum effect. That means you need analytics, insights and, ultimately, action. Knowing what the data means –- in real-time — is the next important step.” HOW TO: Make Sure You’re Tracking the Right Data.
- Google Analytics Now Tracks Page Load Speeds to Help You Optimize Your Site (readwriteweb.com)
- SocialAnalytics and other New Developments in Social Media Analytics (webmetricsguru.com)