“Boots, Tesco and Argos lead the way when it comes to email marketing, a study by the Direct Marketing Association (DMA) and fast.Map has found. Three in every five consumers questioned for the second Digital Tracking Study said they welcomed emails from the three brands. The study, which looked at the views of 1,230 consumers, also found that 31% of consumers want to receive emails from retail firms, while 27% approve of emails from tourism companies…” UK: Study Finds Tesco, Boots And Argos Are Best At Email Marketing.
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